MLB Team Profile App

MLB Station was designed to be a team sports app that presents information - such as - team stats, player profiles, latest news and live game action.

The apps navigation and structure confused users, and content did not speak effectively to primary audiences. Over-use of video, intended as an interactive element, actually reduced the effectiveness of the messaging. Video “hid” content and users couldn’t find the answers they needed.

My redesign reflects a 'show-don't-tell' user experience. Relying on info-graphics and interactive elements, visuals reinforce the strengths of the product and provide users with key insights, further enhanced with user interaction.

As a user, I want to be able to search for my favorite player, review the recently updated stats, view live twitter feed and developing story lines. Also, with the 'live score' section - as a user, I want to be able to see who's batting, pitching, on base, game flow list, who's batting next, who their playing and what inning.