2014 Ford Fusion Microsite

A small car company needed a microsite to showcase the 2014 Ford Fusion. This website will present the features, current photos and ask for contact information from clients interested in the vehicle.

Also, I had to present lease onformation, mileage and monthly payments so potential clients will know the ins and outs of the vehicle they are inquiring about.

After a period of analysis and prototyping, I realised that the website needed different areas for content and features. Once in the right place, users could then be shown content with an appropriate perspective, tone-of voice and calls-to-action that matched their needs.

When it came to the visual design, they needed assistance translating this into a suitable web aesthetic. Ultimately, I drew upon a concept based on extensive research into car-based websites and studied the latest trends to preview not only the design but the content into a aesthetically pleasing site. This was, of course, responsively designed to ensure a good experience across a wide range of devices.